We spoke with Prof. Paul O´Brien, CEO of ELAROS 24/7 Limited, the company behind the MammoScreen Project Lite App, asking questions from the perspective of a women worried about her breast cancer risk, trying to better understand how digital innovation can support them.
In this interview, Prof. O´Brien explores how the app helps users understand breast cancer risk, the role of hereditary factors and the importance of screening, while also introducing emerging technologies such as MammoWave®.
We hope that this interview highlights how digital tools can empower women with trustworthy information and support more informed conversations with their healthcare professionals.

Question (Q) 1: I’m worried about my risk of breast cancer… how can this app help me understand it better?

ELAROS CEO´s Answer (ELAROS): The app explains risk factors in simple terms, including family history and lifestyle. It doesn’t diagnose anything, but it helps you understand what might increase your risk and when it might be useful to speak to a doctor.

Q2. Can I rely on information from an app like this?

ELAROS: Yes. The app is developed with clinicians and researchers and all information is based on scientific evidence. It’s designed to support, not replace, medical advice.

Q3. I don’t have a medical background; Will I understand it?

ELAROS: Absolutely. The app is designed for everyday users, using clear language and simple explanations.

Q4. What should I do if I think I’m at high risk of breast cancer?

ELAROS: The app encourages you to speak with a healthcare professional, who can guide you on appropriate screening or genetic counselling, if needed.

Q5. How does this app help women concerned with their risk for breast cancer?

ELAROS: By raising awareness, the app helps more women understand their health, encouraging earlier screening and potentially saving lives.

Q6. What is your vision for the future of breast cancer screening in an increasingly digital world?

ELAROS: Our goal is more personalised, accessible and comfortable screening, where every woman has the knowledge and tools to take control of her health.

Q7: How can the app help me notice changes in my breasts that I should not ignore?

ELAROS: The app provides clear, educational guidance on what types of changes in the breast should be checked by a healthcare professional. The aim is not to cause worry, but to help women become more familiar with their bodies so they can seek advice early if something unusual appears.

Q8: Does the app teach me how to self-check my breasts?

ELAROS: Yes. The app includes easy-to-follow educational content on breast awareness, explaining how to become familiar with what is normal for you.

Q9: What does the app explain about the different types of breast cancer?

ELAROS: The app introduces the main types of breast cancer in simple language, explaining that not all breast cancers are the same. The goal is to help users understand that breast cancer is a complex condition, but one that is increasingly treatable, especially when detected early.

Q10: What causes breast cancer, and can I reduce my risk?

ELAROS: The app explains that breast cancer does not usually have a single cause. It is often linked to a combination of factors, including age, genetics, hormonal influences and lifestyle. While not all risk factors can be changed, the app highlights that awareness, regular screening and healthy lifestyle choices can all contribute to reducing risk or supporting early detection. The focus is on empowering women with knowledge, not on blame or fear.